We can think of few better ways to market a pop-up store for shoes than to build one that looks like a gigantic shoe-box—and that is exactly what German brand Adidas did.
The attention-grabbing exterior of the store is a large-scale replica of the famous brand’s bright blue shoe-box from its “Adidas Originals” range, complete with a sizing label and over-sized laces peeking out from underneath the askew lid.
This unusual temporary building also housed this fun installation that creates mini-movies of visitors floating in mid-air.
Here’s another one, a green Shoe-box in London. 😀